About Us

Details Matter, Peters LLC was created in 2019. The company specializes in meeting planning, congressional fly-in services and digital advocacy campaigns, association management, and federal PAC management and filings.

Take the worry out of your project and leave the details to us.   

BACKGROUND

Traci Peters, founder and CEO, has more than 30 years of administrative, management, bookkeeping, customer and technical support, and meeting planning experience. Prior to starting Details Matter, she served as the Vice President/Chief Operating Officer of Sederholm Public Affairs, Inc. (SPA, Inc.) for 23 years. Traci played a key role in supporting client service programs, association management, office management, meeting planning, and communications strategies. She developed special expertise in scheduling and managing congressional fly-ins, as well as providing compliance services for federal political action committees (PACs).

Before joining SPA, Inc., Traci began her career at the International Council of Cruise Lines (ICCL), a membership association representing the international cruise ship industry. From there she moved on to become the Administrator of APDI, a highly skilled, advanced database programming company.

Traci received her Bachelor of Arts degree in Communications from Marymount University in Virginia. She is an active volunteer in her church and community. She and her husband, Daniel, live in Maryland, and have two children.